Humans associate difficult-to-pronounce words as risky and exciting

I suppose this result is unsuprising.  Novelty=risk=excitement, right? A group of students were given a list of made-up food additives and were asked to rate how harmful they were. The additives all contained twelve letters, with Magnalroxate being one of the easiest to pronounce and Hnegripitrom one of the hardest to pronounce. The students rated … Read more

The bigger the lie…

“When she tells me there are 22 caves in the Philippines guarded by 10,000 workers, guarding a treasure of trillions of pounds in precious gems and gold I do not believe her.” Neither do I.