Media theorist and author of many influential books on advertising, corporate influence on culture, and too many more to name, weighs in on the future of the publishing business on Publishers’s Weekly. Conclusion: The publishing business’s woes are short-term; good things are coming:
Behind the bad news, there is much to look forward to. Our industry has for too long favored those skilled at negotiating the corporate ladder and punished those who simply publish great books. Now that publishing has revealed itself to be a bad growth industry, it is free to rebuild itself as the vibrant, scaled and sustainable business the reading public can support.